The Business of Craft Beer

Sometimes there’s nothing better than heading to your favorite local watering hole and grabbing a glass of ice-cold beer. Today, thanks to the rise of the craft beer industry, you have more options on tap now than ever before—with some choices made right in your backyard.

Watch the video above to hear from Greg Kitzmiller, MBA’81, an ArcelorMittal distinguished lecturer with IU’s Kelley School of Business, to learn how the craft beer industry came about, why it’s so popular today, and what craft beer will look like in the future. Cheers!

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Written By
Nicole Montella
Nicole, BAJ’14, is a former content specialist with the IU Alumni Association.